Brand

Resources for presenting the Tweek brand consistently. Use the descriptions below, download the logo and app icon in SVG, PNG and PDF, and find our brand colors.

Product descriptions

Use these descriptions when introducing Tweek in articles, app listings, integrations and social profiles.

Tagline

Your week, simply planned.

Short description

A minimal weekly planner that feels as natural as pen and paper.

Full description

A minimal weekly planner that feels as natural as pen and paper. Write it down. See your week. Take it from there.

Naming

Tweek is a single word, always spelled with a capital “T” — not “TWEEK”, and not “Tweak”. It is the name of both the product and the brand.

Logo

The Tweek logo is the calendar mark alone — there is no separate wordmark. When you need the name next to the mark, set “Tweek” in your text style. Use the black version on light backgrounds and the white version on dark backgrounds.

Black

SVG PNG PDF

White

SVG PNG

App icon

Where a square “app tile” is expected — app listings, integration directories, social profiles — use the app icon. Apply your platform’s standard corner radius; the files ship with square corners.

White

SVG PNG PDF

Black

SVG PNG PDF

Blue

SVG PNG PDF

Violet

SVG PNG PDF

Colors

Tweek is black on white first. The blue and violet pastels are the accent backgrounds used by the app icon.

Usage

Give the logo room to breathe — keep clear space around it of at least half the mark’s width, and don’t let it feel cramped or cluttered.

• Don’t recolor, stretch, rotate, outline, or add effects to the logo.
• Don’t combine the logo with other graphics or use it in your own product, service, or business name.
• Don’t present the logo in a way that implies a relationship, affiliation, or endorsement by Tweek.

Questions about brand usage? Write to hello@tweek.so.